Marketing

Getting your app into the app store or getting your website live is only half the battle. From media coverage, to explainer videos, to social media campaigns, to getting featured by Apple, we’ve got you covered.

Strategy

No matter the project or campaign, we believe that strategy drives results. That’s probably why we value our time researching our clients, their offerings, and the competitive landscape. This scrutiny leads to well-defined content architecture, targeted design direction, and leading edge functionality.

SEO

The Search Engine Optimization (SEO) experts at Applabs understand the ever-evolving way search engines assess websites for topical authority when deciding a website’s rank for search queries.  We can work with you to develop an SEO strategy that is customised to your needs, providing individualised plan that fits both your goals and budget.

SEM

We work with a talented team of Search Engine Marketing specialists who can help get your business noticed through the likes of pay-per-click advertising, targeted display advertising or remarketing/retargeting campaigns. Applabs can assist you with your online marketing from strategy to design, and execution to management.

Social Media Creation & Content

Now more than ever, a social media presence is critical to the success of many brands, businesses, products and services. The marketing team at Applabs thrives on helping you to engage with your target audience, through building, growing and managing your online community on Facebook, Twitter, Instagram, Youtube, LinkedIn and others.

Social Media Marketing

Deep in the world of tweets and status updates, lies great opportunities to capture the attention of audiences and drive awareness or some sort of action. We trust information from our peers more than any other channel. So how do you get your target market talking about you online, liking, sharing and interacting with your brand? We can create an social media advertising strategy that meets your goals.

Display Advertising (Banner Ads)

Banner ads, skyscrapers, expandables or overlays – we can help conceptualise brilliant advertising ideas, design, implement, test and review them. Being so consumed in the tech-space, we are constantly learning about new opportunities for online advertising and thinking up clever ways that we can get you or your message to customers.

Content

What is a website without content? Well, boring, that’s what. We can form exquisite sentences or artistically craft stunning imagery to fill your pages. It’s important that you get your message across succinctly, yet in an engaging way. We can and would love to help you achieve that.

Promo Videos

We’re big fans of using video to explain or promote your app. We find it’s a quick way to illustrate your app concept to potential investors or users, and it lets people share what they just watched (and loved) through social media. We can concept, script and storyboard your app. Afterwards we can team up with one of our amazing video production or graphic animation partners to conceive a powerful and versatile piece of advertising material.